Dayna Casey is an independent graphic designer who graduated from the Royal Academy of Arts The Hague (2013). Dayna has a strong interest in the subject of memory and how it relates to our current technology and visually offers ways to ‘deal’ with the current friction that we merely know how to find information opposed to possessing it as knowledge. Currently Dayna works at the Boek, a low-profile collective space in The Hague for different kinds of use.
Man versus the Machine
The tape-recorder, photograph and hard-drive are typical metaphors used to describe our memory. Devices of direct repetition; a flawless copy of a saved memory. What characterizes our contemporary age is this external storage. Not only of personal memories, but more importantly of information. The World Wide Web has become our primary source of information, our modern library. Information has become so accessible, that we now add more value to remembering how to locate it, rather than actually taking the time to possess knowledge of it.
The vital difference between the human brain and the artificial ‘brains’ mentioned before is it’s reliability. Our own memory is unfortunately (?) not flawless, most often we only remember bits and pieces, and we’re left to reconstruct the rest of the information. Our minds tend to get a general idea of a situation and not necessarily pay attention to details, subconsciously filling these gaps with what we would expect that detail to be. A hard-drive on the other hand, can reproduce the exact same information as when it was received.
Although this mechanical accuracy is so appealing, our own memories may actually not be so unfortunate - for the exact reproduction of items is also the machine's downfall. All information absorbed by a hard-drive acquires the same value. In other words, it enters. That is all. It sits there waiting to be retrieved, exactly as it was before. What makes our natural memories so strong is the hierarchy we appoint to it. A certain quality is given to each (natural) memory depending on what happens after it has entered the mind. The human mind still processes information long after we receive it, making connections to prior knowledge. We are constantly re-evaluating for ourselves and are capable of putting thoughts and ideas into perspective with other related information. In a way, we rate the information we receive, we are able to decide what kind of information sticks by deciding which to focus on more.
The World Wide Web contains an immense amount of connections. The fact that eg. Wikipedia (hyper)links to just about every concept known to man, does not mean that the machine itself can make ground-breaking discoveries because of all the ‘knowledge’ it contains. These connections are man-made and not understood by the computer itself. This lack of understanding prevents the machine of being able to make conclusions for itself. Computers are merely capable of accomplishing tasks with human direction, seeing as eg. webpages are designed to be read by people, not machines.
Excerpt of “A Research on (Spatial) Memory from a ‘Graphic Design’ Perspective” including parts on spatial synesthesia, the importance of spatial orientation & cartography, underlying relations and structures, graphic design as a vessel for memorization, etc.
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